I was in need of a company that can handle a to z customer service delivery domestically but also with the ability to scale international. So what's the problem with marketing, when it comes to marketing automation most people assume that market animation is solely for marketing and they think of things like funnels and marketing campaigns and ad spend and lead acquisition and marketing automation is much much more than that marketing automation is a different way to think about ultimately your client journey which I'll talk more about in a minute. Please note however, that Fulfillment.com does not have access to, control of, nor authority over, customer orders, charges, or refunds. This website address was simply obtained on Sep 22nd, 2021. No I got that but let me suggest another piece of this puzzle, then we're not really talking about that there is a very specific process one has to go through and there's a very specific process one has to go through to become a ranger to be kind of a US Navy SEAL even if I'm a Top Gun to become whatever a true entrepreneur absolutely epic set of skills and and systems that are critical for one to move through that process the Quran says somebody it's not just getting motivated and jacked up by somebody it's getting motivated and jacked up by somebody who's in fact paid the price of going through that very critical process and has the right system for you to follow that's right you've got it and so I'm going to that without even knowing because we haven't done a lot of work together you've only spoken a few times together um you were attracted to what we do and we were attracted by what you've done yeah and we ended up in this conversation together but what I really want to suggest is there is a significant way to go beyond where you are by in fact developing what it is you possess internally by developing that in people who haven't a clue what that is mm-hmm another sand they haven't a clue what that is because nobody's ever even suggested it to them there was no method to that madness so I'm gonna suggest not only do you Justin but to everybody listening in that's really the work we've been doing for the past 40 years that is truly determining what it is that transforms a company of one to a company of 1,000 what it truly takes to awaken the blessed entrepreneur within the Creator within to go beyond where he or she is and we love to say that um if we're born in the image of God as it said and I know you believe this if we're born in the image of God then we were born to create mm-hmm and if every single human being is born to create then the question that drives them to create what well to create a world fit for God mm-hmm and each of us are called to do that in one specific way mm-hmm so effectively you found your calling leaving the military coming to good earth planet USA you discovered your calling and began to be a US Ranger in the work that you set out to do mm-hmm but in your heart in your heart you know you were born to create you know you were born in the image of God you know that's what in fact your work is telling you to do and that's the great result that you're setting out to produce absolutely he wants us to do the best at whatever we do no matter what we no matter what we touch we need to have passion for it we need to do we need to do it our best and I'll be honest with you what I've seen people around me what I've seen successful entrepreneurs what I notice if somebody gives if somebody shows me their last 24 hours or a 24 hour period I can tell you or you can tell if somebody's gonna be successful based on where they spend their time they spend their time in educating themselves mentally preparing themselves you know those are the guys that are gonna or guys and gals that are gonna be successful the ones that spend their time wisely like I think it was Arnold Schwarzenegger said sleep faster you know I mean he said that he spends like six six hours of sleeping and if some people need eight sleep faster so I it's just like where do you spend your time if you're not spending your time in a program or if you're if you're not actively doing something you need to be preparing to do something and you know what this brings me to I read the e-myth your book after your your beautiful wife handed it to me at Board of Advisors I went on my honeymoon and I brought the book with me and I shouldn't have you know I shouldn't have read started reading a book because it led me on my honeymoon to start developing a new blueprint for the next three years of filming calm I was I was doing that on my honeymoon so I don't think my wife will be watching this I think what I was working on she knows now but you know it's it's really I learned a lot from reading your book Michael and exactly what you're saying there there's there's systems that I didn't think that I didn't think I was doing the things that I was doing in the beginning but when I read your book I realized I was doing those things and I realized there's more of those things need to be done in order for us to get more efficient more SOP we need to have a product that it that can be duplicated and can be improved upon so I just want to say you know that story as far as reading the book and then coming up with a new vision or more precise vision for the team was crucial and it's gonna be crucial for our next three years that's wonderful and understand while you say that it's going to be crucial for the next three years understand it will be crucial for the life of your company absolutely so today somebody who fires it and then of course it's up to them yep absolutely working on your business is tantamount to working on your life absolutely effectively Jason you are I'm Justin I'm sorry you are a born again entrepreneur working on your life and you do it persistently oh its consistency and I enjoy it you gotta enjoy it you gotta enjoy the hard road you know what I mean that the easy road gets hard and the hard road gets easy I have tended to my hard pass and I learned early on that I enjoy the outcome of the hard pass more than the outcome of the easy pass but folks on that as every single one of you to click on Justin's website Justin will you give everybody that absolutely is fulfillment com if and be honest we I'm really easily easy to reach I enjoy helping people and talking through strategy on things there's so many pieces of the puzzle when it comes to e-commerce so many pieces that people just don't know exist out there so it you know I'm my email address I'll I'll just give it out I don't know how many listeners are gonna be listen to this but my email address is Jay Singletary s ing le ta ry at fulfillment comm if somebody wants to chat they've got an idea we'll schedule some time and you know I'll you can bend my ear for a little bit and we'll see if I can help out adjust that's really really gracious of you I want to give everybody who's listening to us a gift and it's my latest book and you can get it free at free book dot Michael eager burr dot-com go to free book dot Michael Gerber dot-com and the name of that book is making it on your own in America or wherever you happen to live a joyous path to radical self-employment which effectively is what Jason did, Jason I'm sorry Jason my brother's name Jason - my mom does that all the time so don't worry about that Justin has done and is doing and every single one of you can do it - and it will then introduce you to radical you the only entrepreneurial development school on the planet online for every single one of you to enter into what we call the Eightfold Path that's the process by which you learn what Justin is practicing every single day of his life you get to do that too you get to and hear me it's a five-year school online for only four hundred and seventy nine dollars and 40 cents a freaking year how much does Wharton School of Business charge right how much does Harvard charge that's right yeah seventy thousand dollars a year that was Stanford charge $125,000 a year. Thank you for tracking with Fulfillment.com! I am actually from Norway and I know what you're thinking I'm supposed to be tall and blond but that didn't really happen for me. Phat was the coolest thing you could ever be that you could ever say because Phat stood for pretty hot and tempting Phats so this was pretty hot and tempting and it came from the farm that's where you grow stuff.However by the time the brand hit mainstream, by the time you were ready to go into every single department store there wasn't a kid out there that used to term phats so the only thing that happened was aid the brand now dated or the name dated the brand and number two no one used to term anymore and the reality is too mainstream buyers from the large national retailers retailers originally thought we were coming with some formal weight loss products. The guys that made it were the guys that had a bigger y-you know, they they had a bigger purpose it wasn't that hey I'm gonna go try out for this. It's much more fun as a lawyer to help companies avoid all that in the first place and it's really easy to do. Reason number two that this is probably the coolest thing about it you can actually customize exactly where you want your ads to show up so you can hand pick sites that meet your target demographics and only serve your ads on sites that meet those target demographics so if you know your audience skews 50 plus you can handpick sites and audiences that show up on sites there are 50 plus maybe that's a long time maybe that's not enough Sun com maybe that's the smaller sites that you know you know where it's gonna fit for you and get hugely powerful and a great marketing tactic you can use to make sure you're spending your dollars is about official as possible. So if you're selling a product via straight sale or there's a subscribe and save option the consumer can check one box where they can check another box they've thereby agreed that they want to subscribe. X. Understanding how ad platforms work and ensure media buying partners have clear brand guidelines that's huge there are great untapped markets outside of the United States but they require know-how and understanding of domestic regulatory laws and requirements in order to be successful. Meaning which then becomes learning. Method two has been around a long time and it's used quite a bit with several industries but it's not widely accepted by the subscription industry because of its reliance on churn ratio.
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